Drake is at it again, dropping his latest music video for the hit song “Jumbotron Shit Poppin” off his new album ‘Her Loss’. Directed by Tristan C-M, the video is a visual feast for fans of the rapper, as well as lovers of creative music videos.
The video is a stunning combination of intricate visuals and Drake’s signature smooth flow. Shot by cinematographer Tristan C-M, the video is a visual feast that features some of the best editing skills in the business. The use of vibrant neon colours and other imaginative visual effects reinforces the artwork of the album.
The song itself is a hit, and the video makes it even better. It’s a celebratory track, and the video reflects that with various dancers and backup singers. The ear-worm of a chorus is catchy enough to be stuck in your head for hours.
Drake’s creative team, including producers Theo Skudra, Sebastian Contreras, and Anthony Gonzales, nailed the concept of the video. It’s an aesthetic that feels modern and futuristic, and it matches Drake’s style and vibe perfectly.
The executive producer, Christian Tyler, brings the video together in one seamless package. The stunning visuals are combined with Wade Odlum’s masterful work as a colourist to create a video that is as much a music video as it is an art piece.
Dani Aphrodite and Spencer Butt are responsible for the title credits and handling the production of the video.
The final product is an impressive visual journey that does justice to the song. It’s hard not to be impressed by the quality and attention to detail in the video. Fans will appreciate the dedication and hard work of everyone involved in making this a music video that’s unlike any other.
Overall, the video is a remarkable testament to Drake’s artistic vision and creativity. It is a must-watch for anyone who loves music, art or Drake himself. The visuals are extraordinary and will continue to be talked about in the weeks and months ahead.