J-hope, one of the members of the globally popular band BTS, has released a new music video for his single “on the street (with J. Cole)” on March 3 at 2 PM KST.
The music video, which features J. Cole, was directed by Yong Seok Choi, also known as Lumpens, and produced by BIGHIT MUSIC. It has already garnered attention from fans around the world, who have praised the visuals and the chemistry between J-hope and J. Cole.
The “on the street” music video takes place in New York City, with J-hope and J. Cole walking around the streets of the city at night. The duo is dressed in casual streetwear, and they interact with the locals they meet along the way. The video captures the energy and vibe of the city, with neon lights and city sounds providing a backdrop for the duo’s raps.
The video was shot by Director of Photography EumKo, Focus Puller Youngwoo Lee, and 2nd AC Eunil Lee. The New York City shoot was produced by 37th Degree, with Executive Producer Kimbo Kim, Producer Maximilian Selim, Producer/Line Producer Emily Strange, Supervision Producer Giovanni Fumu, and Production Coordinator Hope Wright.
The video also features a talented crew, including Key Grip Braulio Moz, Gaffer David Morett, Art Director Carmen & Co., Casting Director Damian Bao, and many others who contributed to the production.
The color grading was handled by DI: LUCID COLOUR, with Wonseok Ko as the colorist and DI crew members Jaeyeon Baek, Dain Kim, Seojin Jang, Jihyun Song, and Geon Kim. DI Producer Ingyeong Choi oversees the post-production process.
The music video ends with a special thanks to the San Bernardino County Film Office, where some of the footage was shot.
BTS fans can connect with the band on various social media platforms, including Twitter, Facebook, Instagram, TikTok, and Weverse.
J-hope’s “on the street (with J. Cole)” music video is a must-watch for fans of both artists and anyone who appreciates a vibrant and visually stunning music video. The chemistry between J-hope and J. Cole is undeniable, and the energy of the city adds to the overall vibe of the song.
Overall, this release is another strong addition to both artists’ impressive portfolios and is sure to be a hit among fans worldwide.
