Romeo Santos, also known as “The King of Bachata,” has made a name for himself as one of the most successful Latin music artists of all time. Santos’ album ‘Fórmula Vol.2,’ released in 2014, remained on the Billboard Top Latin Albums chart for an impressive 386 consecutive weeks – an unparalleled feat for any bachata album before or since. Even with such a lofty achievement, Santos’ follow-up album, ‘Fórmula Vol.3,’ managed to exceed expectations by surprising his fans with influences from hip-hop, R&B, and even comedy.
Amidst the creativity of the album, Santos also made it a point to highlight emerging talent. One of these artists was Chris Lebrón, who was invited to feature on the track “SIRI”.
Lebrón spoke about his collaboration with Santos, admitting that he felt the weight of responsibility to deliver a memorable project. However, when he began working in the studio, inspiration struck in the most unexpected way. Playing around with his phone, Lebrón activated the “Siri” function to help him solve a romantic problem. This humorous moment turned out to be the perfect start for the creation of the track.
Santos was impressed by Lebrón’s ingenuity and his playful use of Siri, which inspired the Bachata star to write his own verses for the song. The rest, as they say, is history.
The making of “SIRI” is a glimpse into the creative process of an artist like Romeo Santos, who continues to expand the boundaries of his genre while supporting new talent along the way. You can learn more about the making of “SIRI” by watching Vevo’s Footnotes documentary series or checking out the respective videos of Santos and Lebrón on YouTube.
With each album Romeo Santos releases, it’s clear he is always striving to set new benchmarks while paying tribute to the roots of bachata music. The success of “SIRI” is a testament to his dedication and the talent of emerging artists like Chris Lebrón.